What is product photography and how does it affect sales?
Product photography shows a product's shape, colour, texture and size as close to reality as possible. When people buy online they cannot touch the product, so images play a major role in the purchase decision. Good product photos build trust, help reduce returns and set your brand apart. Blurry photos, wrong colours or inconsistent lighting make even the best product look ordinary.
Types of product photography for e-commerce
- White background (core product photo): Clean shots of the product on its own, as required by marketplaces and online stores.
- Angles and details: Front, back and side views; texture, stitching, labels and materials.
- Concept product shots: Lifestyle photos showing the product in use, styled with props in a story.
- Group and set shots: Product families, colour options or campaign sets in one frame.
- Model and ghost-mannequin shots: Showing the fit and form of apparel.
- Food and beverage: Packaging shots plus serving and presentation shots.
- Short product videos: Vertical and horizontal videos for product pages, Instagram and TikTok.
How is professional product photography done?
A successful product shoot depends on planning before equipment. In our studio we focus on:
- Lighting: Controlled artificial light instead of daylight, so hundreds of products look the same in light and colour.
- Background: Pure white for marketplaces, brand-coloured backdrops for brand pages.
- Reflection control: Managing reflections on glass, metal and glossy packaging with light direction and diffusers.
- Equipment: Professional cameras, macro and product lenses, tripods and lighting for sharp, high-quality images.
- Consistency: Products in the same category are shot at the same angle and scale so your store looks tidy and professional.
- Retouching: Dust and blemish removal, colour correction, cut-outs and cropping to each channel's sizes.
How does a product shoot work? 4 steps
- Shot list: We agree the product list, how many images and angles per product, and where the photos will be used.
- Product preparation: We receive the products at our studio and handle steaming, cleaning and label checks.
- Studio shoot: We set up light and backdrop, then shoot core photos, details and concept frames.
- Retouching and delivery: We retouch the photos and deliver them sized and named for your store, marketplaces and social media.
What determines product photography prices?
- Number of products and images per product
- White background or concept shoot; need for props and styling
- Product size and material (difficult surfaces such as glass, metal or furniture)
- Use of a model or mannequin
- Scope of retouching and cut-outs
- Need for short product videos
We prepare a written quote once we have seen your product list.
Product photography in Eskişehir
Producers, boutiques and e-commerce brands in Eskişehir can easily bring their products to our studio in Odunpazarı, join the shoot and approve images on the spot. Brands in other cities can send products by courier; we agree how they are returned as part of the shot plan. For example, we shot Aktaş Gıda's product photos in our studio, and they are used in the brand's online store.
Services that complement product photography
- Photo studio: Model, concept and campaign shoots.
- E-commerce website: Building your online store with the photos we shoot.
- Google and Meta ads: Shopping and catalogue ads using your product images.
- Social media management: Turning product photos into social media content.
Get a quote for product photography
Share your product list and where the photos will be used, and we will prepare a written quote. Fill in the form or call us on +90 507 504 26 26.
Frequently asked questions
Are the photos suitable for Trendyol and other marketplaces?
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Yes. We shoot and deliver to marketplaces' white-background, size and ratio requirements.
Do I need to bring the products to the studio?
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If you are in Eskişehir, you can bring them to our studio in Odunpazarı. From other cities you can send them by courier.
How long does a product shoot take?
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It depends on the number of products and the type of shoot. We give the shooting and delivery schedule in writing with the quote.
What is a concept product shoot?
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Instead of a white background, the product is shown in a setting with props as part of a story. It is used to stand out on social media and in ads.
Can't I just shoot the photos on my phone?
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For a few products it can work at first. As the range grows, keeping light, colour and angles consistent gets harder; professional photography makes the whole store look more trustworthy.
Who owns the rights to the photos?
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You can use the delivered product photos across all of your brand's channels. For shoots with models, the duration and channels of use are set out in the scope of work.
