Claude Cowork Guide: How to Delegate Work to AI
What Claude Cowork is, how to set it up and how to use it to actually delegate work: prompts, folder setup, safety and 20 use cases.
MCW
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Notes on digital marketing, SEO, GEO and AI.
What Is Vibe Marketing? The Age of Speed and Feeling
Vibe marketing is a speed- and emotion-led approach that uses AI to turn an idea into a campaign in minutes. The four-step loop and what it changes for teams.
Gamification in Marketing: How to Increase Customer Engagement
What gamification is and why it works: the four core elements of a game, brand examples and steps to add gamification to your campaign.
What Is Corporate Identity Design and What Does It Include?
Corporate identity is more than a logo. What it covers, the qualities of a good identity, what drives the price and what to look for in an agency.
Influencer Advertising Rules in Türkiye: What Brands and Creators Must Know
What the Turkish Ministry of Trade’s influencer guideline requires: ad disclosure, prohibited practices, rules by platform and the brand’s responsibility.