Our advertising services in Eskişehir
An advertising agency's job is not just to put ads live. It means choosing the right audience, writing the right message, turning the visitors an ad brings into sales and showing clearly where the budget goes. Our advertising services include:
- Google Ads management: search, display, YouTube, Performance Max and shopping campaigns, with keyword research, negative keyword lists and bidding strategy.
- Meta ads: audience, remarketing and catalogue campaigns on Instagram and Facebook.
- TikTok and LinkedIn ads: for brands reaching a younger audience or selling B2B.
- Creative production: ad copy, banner designs, short ad videos and studio shoots.
- Landing pages: campaign pages that take ad visitors to a form, a call or a WhatsApp message.
- Measurement setup: Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking set up correctly.
- Traditional and outdoor advertising: TV and radio ads and outdoor advertising that support your digital campaigns.
How working with us goes
- Analysis and strategy: we review your business, sales process, competitors and any past ad data, then agree in a written plan which channel, audience, message and budget to start with.
- Setup: we set up ad accounts, conversion tracking, GA4 and Tag Manager tags, and a landing page if needed. Ad accounts are opened in your name and belong to you.
- Creative and launch: we prepare ad copy, visuals and videos for your approval and launch the campaigns.
- Optimisation and reporting: we monitor campaigns, shift budget to the ads that work and replace the ones that don't. Each month we share a plain report on spend, results and next steps.
How we measure advertising success
Clicks and impressions alone say little. What matters is how many customers the ad spend brings. So we focus on:
- Conversions: forms, calls, WhatsApp messages, bookings or sales
- Cost per conversion
- Return on ad spend (ROAS) for e-commerce
- Click-through rate and ad quality
- New versus returning visitors
When do results show? With search ads, the first enquiries usually arrive a few days after launch. We plan the first few weeks as a learning period for campaigns to settle and become efficient.
What determines the cost of an advertising agency?
An agency quote has two separate parts: the ad budget paid to the platforms and the agency's management and production fee. The main factors are:
- The number of ad channels (Google, Meta, TikTok, LinkedIn)
- Monthly ad budget and number of campaigns
- The scope of creative production: visuals, video, studio shoots
- Whether a landing page or website is needed
- Measurement and CRM integration needs
- Campaign duration: ongoing management or a project-based campaign
How big should the ad budget be? It depends on your sector, target area and competition. In our first call we suggest a realistic starting budget for your goals and prepare our quote in writing.
Advertising strategy by sector in Eskişehir
Eskişehir's economy is varied: manufacturers in the organised industrial zone, rail and aviation suppliers, cafés, restaurants and services around two large universities, healthcare, education and tourism growing with Odunpazarı. Each sector needs a different strategy:
- Industry and B2B: Google search ads, LinkedIn and catalogue-focused landing pages for qualified quote requests.
- Local businesses: location-targeted Google and Meta ads, Google Business Profile and map visibility.
- Healthcare and education: trust-focused content and booking campaigns within sector rules.
- Tourism and hospitality: seasonal campaigns that reach visitors from outside the city.
- E-commerce: shopping campaigns, dynamic remarketing and product catalogue ads.
As an Eskişehir-based agency, we manage ads for businesses in Eskişehir and for brands in other cities across Türkiye.
Related work
- Aktaş Gıda 360-degree project: a new website, Google and Meta Pixel setup and remarketing campaigns for a food wholesaler.
- Turnly Agent: product, brand and website work for an AI sales agent that answers customers and books appointments in messaging channels.
Services that complement advertising
- Website design: a fast site that turns ad visitors into customers.
- SEO and GEO: organic visibility that doesn't depend on ad budget.
- Social media management: regular content that makes your ads more credible.
- Promotional films and video production: video for YouTube and social ads.
- Brand consulting: corporate identity and a consistent ad voice.
Get a quote for your ad campaign in Eskişehir
Let's turn your ad budget into more customers. Fill in the form or call us on +90 507 504 26 26, and we will prepare your strategy and quote in writing.
Frequently asked questions
What services does an advertising agency in Eskişehir offer?
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Strategy, campaign setup and management, creative production, measurement and reporting. MCW Agency also runs websites, SEO, social media and video production with the same team.
What should I look for when choosing an advertising agency?
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Check whose name the ad accounts are opened in, whether conversion tracking is set up, whether reports clearly show spend and results, and whether the agency produces creative itself. The Google Partner badge is also a sign of competence with Google Ads.
Who owns the ad accounts?
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You do. We open Google Ads, Meta and other ad accounts in your business's name and you give us manager access. When our work ends, your accounts and all your data stay with you.
Can we work on a project basis?
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Yes. We can run a launch, a seasonal campaign or an event for a set period. For brands aiming for steady growth, we recommend monthly management.
Do you set up conversion tracking and GA4?
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Yes. We set up and test Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking before campaigns start. Ads can't be optimised without measurement.
Do I need a landing page?
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Not always, but in most campaigns it clearly improves results. A page that matches the ad's promise and focuses on one goal lets visitors request a quote or book without distraction.
Are video and creative production included?
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Ad copy and core visuals are part of management. Video shoots and studio production are added to the quote as needed; we produce everything with our own team and studio.
Do you work with businesses outside Eskişehir?
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Yes. Ad management can be run entirely online, so we work with brands all over Türkiye.
